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Taking clues from iconic ICEBERG ad campaigns Creative Director James Long cut ‘n’ shuts knit, musical eras and key points within ICEBERG’s history to make a collection filled with attitude: “I’m fresh I don’t need to impress”.
Made in Italy but with a London spirit the ICEBERG family comes alive on the catwalk in an explosion of youthful energy and colour. Mixing fabrics, a classic parka blazes with plasticised knit logos, an overcoat exits with a new Mickey Mouse graphic while full knitted looks sparkle with sequins.
Intarsia multi logo down jackets have structured sleeves, leather is studded, double denim, jacquards and hand knit jumpers are three or more graphics sliced into the one garment.
Sneakers, sock trainers and hiking shoes with contrast laces are perfect for pounding the city scape. Stiff ICEBERG shoppers in pop colours push you through the crowds as you strut your own personal catwalk.
The public show (happening directly after the main catwalk presentation) was inspired by this idea of making the city your own. Models walk between via Sant’Andrea, via Montenapoleone, Piazza San Babila, Piazza Duomo, Piazza Castello and Piazza XXV Aprile, through all the iconic symbols of Milan dressed in ICEBERG the iconic symbol of positive rebellion.
Elodie Di Patrizi and Stefano De Martino are the faces for the new spring/summer advertising campaign for ICE PLAY.
Fashion and music.
These two artists are the ideal endorsements of a partnership that perfectly embodies the unique, decisive style of this collection.
A pop-street attitude for sportswear with strong contemporary urban inspiration.
Dynamic shots, an absolute explosion of vitality and colours an absolute explosion of vitality and colours that are the maximum expression of all this brand’s energy.
Boldly and intensely ICE PLAY