VIVETTA JOINS THE GILMAR GROUP

Logo Vivetta

starting from the F/W 2019/20 collection

Milan, 18th October – Starting from the Fall/Winter 2019/20 collection, the Gilmar Group has signed a licensing agreement with Vivetta brand for the development, production, and distribution of its ready-to-wear clothing line.
The debut will take place with the PreFall 2019 collection, followed by the main collection that will show next February during Milan Fashion Week.

Paolo Gerani, CEO of Gilmar, stated: “We are proud to begin this new relationship of international development and growth with a unique designer that has succeeded, in a very short time, in creating a brand which is highly admired by the press, buyers, international celebrities, and consumers.

This new addition further strengthens the Gilmar Group, a 100% Italian entity still run by the founding family, which, since 1959, has specialised in the production and sale of its own and licensed brands, with a different market position that ranges from luxury prêt-à-porter to “contemporary” attire.

I am very happy to have entrusted my brand to a historic group like Gilmar, the perfect partner with whom to grow commercially and explore new international markets. This synergy will open the doors to new and important future projects, which will contribute to strengthening the brand’s image,” says Vivetta Ponti, designer of Vivetta.

ICEBERG SPRING-SUMMER 2019 COLLECTION

Iceberg

(Milan, September 21st) – The area of Emilia Romagna, where ICEBERG originated and is still based, is the centre of racing. The adrenaline rush of fast cars, boats and motorbikes, becomes part of the daily lifestyle.

Creative Director James Long takes inspiration from this Italian Motor City, crashing textures and fabrics together, fusing them with ICEBERG’s renowned high-spec techniques. Skirts are a car-kit of logo print twill and lacquered sequin panels. Piped dynamic lines and zip racetrack routes spiral full looks and twist the necks of optic white poplin shirting.

The high-gloss paintwork of a black vintage 1957 Jaguar translates to epoxy mimicking sequined full looks topped with go-faster logoed stripes in enamel colours. The catalyst for the colour pallet is from the Gerani family owned vintage car collection and a motorbike selection curated by “Ruote Da Sogno. The Red of a Lancia. Silver from a Porsche and the Light Green of an Alfa Romeo.

Hand paint ICEBERG graphics in neon across ARAI crash helmets. These graphics also inform glossy, glazed bags. Logo no logo sleeves open to reveal flesh or ICEBERG fonts. Lacquer Air Diffusers become belts.

Sports Gladiator sandals and high laced boots power winners in a fast paced city where men and women dart between cars and bikes – such as the unique MV Agusta 750 America (1975) created for Giacomo Agostini the legendary Italian World Champion – crossing the finish line in formidable ICEBERG style.

Classic cars:
Lancia B24 (1955), Lancia Astura (1939), Fiat 500 (1963), Porsche 356 (1958), Alfa Romeo Giuletta Spring Speciale (1961), Jaguar (1957), Maserati (1956)

Motorbikes:
Laverda 750 (1971), Kawasaki 500 Mach II (1973), Ducati 250 Scrambler (1971), Norton Max (1957), Triumph 120 R Boneville (1970) Kawasaki HIB 500 (1972), MV Agusta 750 America (1975).

PRESS OFFICE
GM/PR Consulting
Via Melzi D’Eril, 29
20154, Milan
02.87214235
iceberg@gmprconsulting.it

MILAN SHOWROOM
21, Via Sant’Andrea
20121, Milan
02.777191
cannoni@gilmar.it

PARIS SHOWROOM
Hôtel de la Salle
21, Rue de l’Université
75007, Paris
cannoni@gilmar.it

LONDON FASHION SHOW | SPRING SUMMER 19

Iceberg

ICEBERG hit London with Creative Director James Long’s remix of iconic technical knits in modern casual silhouettes: an ode to the past with a vision of the future.

Pillaging the Trophy Room at ICEBERG’s head office James fuses an Italian love of F1 with Italo pop while giving it an energetic, dance meets football London attitude where the cartoon is King, the logo is Queen and everyone is part of the winning team. Deep-fried glitched graphics are a new, often hand drawn or collaged take on Peanuts, Joe Cool and tone on tone logos.

Triple printed denim looks sparkle and plastic-coated gloss knit ICEBERG logos dazzle opponents off the sports arena. Football shirts affiliate you with Milan, London or New York.

A tailored jacket made easy with snap fastenings for both men and women worn over a classic white shirt with a discreet self-colour logo woven into the fabric. Warhol flowers dance across satins and 3D knit.

High energy sports drink colours of blue, green, yellow, pink and red shout Viva Italia as the squad walk straight off the catwalk and onto The Strand, passing by Somerset House, Trafalgar Square and ending at Piccadilly in a positive act of rebellion.