STREET FASHION SHOW | INTRODUCING THE FW18 COLLECTIONS

Iceberg

Taking clues from iconic ICEBERG ad campaigns Creative Director James Long cut ‘n’ shuts knit, musical eras and key points within ICEBERG’s history to make a collection filled with attitude: “I’m fresh I don’t need to impress”.

Made in Italy but with a London spirit the ICEBERG family comes alive on the catwalk in an explosion of youthful energy and colour. Mixing fabrics, a classic parka blazes with plasticised knit logos, an overcoat exits with a new Mickey Mouse graphic while full knitted looks sparkle with sequins.

Intarsia multi logo down jackets have structured sleeves, leather is studded, double denim, jacquards and hand knit jumpers are three or more graphics sliced into the one garment.

Sneakers, sock trainers and hiking shoes with contrast laces are perfect for pounding the city scape. Stiff ICEBERG shoppers in pop colours push you through the crowds as you strut your own personal catwalk.

The public show (happening directly after the main catwalk presentation) was inspired by this idea of making the city your own. Models walk between via Sant’Andrea, via Montenapoleone, Piazza San Babila, Piazza Duomo, Piazza Castello and Piazza XXV Aprile, through all the iconic symbols of Milan dressed in ICEBERG the iconic symbol of positive rebellion.

ICE PLAY | SASSY, FRESH AND COLOURFUL AD Campaign SS 2018

Iceberg

Elodie Di Patrizi and Stefano De Martino are the faces for the new spring/summer advertising campaign for ICE PLAY.

Fashion and music.

These two artists are the ideal endorsements of a partnership that perfectly embodies the unique, decisive style of this collection.

A pop-street attitude for sportswear with strong contemporary urban inspiration.

Dynamic shots, an absolute explosion of vitality and colours an absolute explosion of vitality and colours that are the maximum expression of all this brand’s energy.

Boldly and intensely ICE PLAY

ICEBERG | VIC MENSA AND SITA ABELLAN THE STARS OF THE SS18 ADVERTISING CAMPAIGN

Iceberg

Music beats in the heart of Iceberg. The rapper Vic Mensa is the “rebel angel” and the techno-princess model Sita Abellan, set the rhythm of the new SS18 campaign.
Striking images. Once again the young American photographer Samuel Trotter shots – indoor and outdoor – a series of portraits in black & white or color.

Chicago is the new creative hub. On the background an urban landscape made of infinite highways and suspension bridges. It’s a story of cool images and street style made of knitwear, bikers, trousers, logo jackets, destroyed denim and, rainbow lurex.
James Long, creative director of the brand, perfectly translates the work of Jean-Charles de Castelbajac into a modern version, presenting a superbly stylish and eclectic collection.
The result? A luxury streetwear collection with a 100% POP spirit and a playful and colourful attitude.

ICE PLAY | THE NEW FW 2017/18 AD CAMPAIGN EASY, FRESH AND PLAYFUL

Ice Play

Elodie Di Patrizi and Stefano De Martino are the new testimonials of the new FW 2017/18 ICE PLAY AD campaign. Fashion and Art, a perfect bond that refers to the DNA of the Maison Iceberg.
A dynamic lineup and a vibrant colours palette Sporty attitude, pop art, animal prints and Pac-Man graphics create a kaleidoscopic effect.
An injection of energy and an explosion of colours for a strong, urban and contemporary sportswear.
ICE PLAY: Italian heart, POP spirit and constant creative research.

ICEBERG LAUNCHES AN INNOVATIVE ADVERTISING CAMPAIGN, INTEGRATED WITH THE SOCIAL WORLD, WITH SARAH SNYDER AND LUKA SABBAT AS BRAND AMBASSADOR AND STYLISTS.

Arthur Arbesser

December 1st 2016 – After presenting the capsule collection with prestigious New York retailer Kith by Ronnie Fieg, Iceberg follows through its project with the launch of a new communication campaign based on the concept of fearlessly creative. The revolutionary new advertising campaign for S/S 2017 will star two top models and key influencers: Sarah Snyder, model and irreverent socialite, and Luka Sabbat, famous model, digital editor and stylist.

Produced entirely in New York, the campaign sees Sarah and Luka taking an active part, not only in the creation of looks as stylists, but snapping shots as photographers of themselves. Digital cameras in hand, the models contributed to the photo shoot interacting spontaneously with each other, just as they usually do in their real and “digital” lives. This concept inspired by the era of social media, immediately goes viral thanks to posts shared on line by Sarah and Luka, during the shoot. The campaign will also include plenty of Instagram stories shared on the net, telling the story of the world of Iceberg. A new interpretation of the Iceberg soul: fearlessly creative.