ICE PLAY | THE NEW FW 2017/18 AD CAMPAIGN EASY, FRESH AND PLAYFUL

Ice Play

Elodie Di Patrizi and Stefano De Martino are the new testimonials of the new FW 2017/18 ICE PLAY AD campaign. Fashion and Art, a perfect bond that refers to the DNA of the Maison Iceberg.
A dynamic lineup and a vibrant colours palette Sporty attitude, pop art, animal prints and Pac-Man graphics create a kaleidoscopic effect.
An injection of energy and an explosion of colours for a strong, urban and contemporary sportswear.
ICE PLAY: Italian heart, POP spirit and constant creative research.

ICEBERG LAUNCHES AN INNOVATIVE ADVERTISING CAMPAIGN, INTEGRATED WITH THE SOCIAL WORLD, WITH SARAH SNYDER AND LUKA SABBAT AS BRAND AMBASSADOR AND STYLISTS.

Arthur Arbesser

December 1st 2016 – After presenting the capsule collection with prestigious New York retailer Kith by Ronnie Fieg, Iceberg follows through its project with the launch of a new communication campaign based on the concept of fearlessly creative. The revolutionary new advertising campaign for S/S 2017 will star two top models and key influencers: Sarah Snyder, model and irreverent socialite, and Luka Sabbat, famous model, digital editor and stylist.

Produced entirely in New York, the campaign sees Sarah and Luka taking an active part, not only in the creation of looks as stylists, but snapping shots as photographers of themselves. Digital cameras in hand, the models contributed to the photo shoot interacting spontaneously with each other, just as they usually do in their real and “digital” lives. This concept inspired by the era of social media, immediately goes viral thanks to posts shared on line by Sarah and Luka, during the shoot. The campaign will also include plenty of Instagram stories shared on the net, telling the story of the world of Iceberg. A new interpretation of the Iceberg soul: fearlessly creative.

JAMES LONG IS APPOINTED CREATIVE DIRECTOR OF ICEBERG MENSWEAR

James Long - Iceberg menswear

Gilmar Group announces the appointment of London based designer James Long to the position of Creative Director for the Iceberg menswear line.

Renowned for his provocative yet wearable designs, combining an eye for style with meticulous attention to detail, James has become a cornerstone of the booming London menswear scene following his runway debut for Autumn/Winter 2008.

“The sportswear aesthetic, the innovative approach to knitwear, the passion for prints and the employ of technical fabrics, make James Long the right creative director of Iceberg menswear collection, interpreting the DNA of the brand, made of handcrafting, research, knitwear, bold colours and playfulness; always respecting the Made in Italy” says Paolo Gerani, CEO of Gilmar Group.

James Long’s Autumn/Winter 2016 collection for Iceberg menswear will be revealed during Milan Fashion Week in January 2016. James will continue to show his eponymous line at London Collections: Men.

ICEBERG:  ARTHUR ARBESSER ASSUMES CREATIVE DIRECTION OF THE WOMEN’S LINE

Arthur Arbesser

Milan (Italy), June 2015 – Gilmar announces that as of the spring/summer 2016 collection Arthur Arbesser will be the new designer head of creative direction for the Iceberg womenswear line.
A 33-year-old Austrian who lives and works in Milan, Arbesser is currently one of the most interesting young talents on the Italian fashion scene.
The designer launched his signature line in 2013, promptly winning the “Who’s On Next?” award. In May 2015 he was named a finalist for the prestigious LVMH-Prize. In september 2015 his own line will make its catwalk debut during Milan Fashion Week.

“The Iceberg brand has always made a mark for cutting-edge research, the creation of new trends and the scouting of young creatives. Arthur epitomizes both the brand’s DNA and fine Italian craftsmanship, all in one” says Paolo Gerani.

“Iceberg” says Arthur Arbesser “stands for color, graphics, quality and irony, which are all characteristics I share as well. I’m honored to continue the beautiful 40 year long story of this iconic Italian brand.”

The first appointment on Arthur Arbesser’s calendar for Iceberg will be the women’s fashion show in September.