Brands


Yet the Gilmar story also involves the discovery of new young talents and the manufacturing of major brands under license.

  • Iceberg

    Iceberg debuted on the market in 1974, back in the days when sportswear began marking the biggest mutation in modern patterns of dress and, along with, codes of behavior. For its part, Iceberg set in motion a twofold transformation: not simply sportswear, but knit sportswear. Iceberg embarked on the challenge by launching a collection of pullovers designed and developed in collaboration with Jean Charles de Castelbajac, then a major budding talent. Gilmar had invited the young creator to work for the new brand and together – as pioneers of the golden age of Italian ready-to-wear – they contributed to forging the country’s future. A remarkable project requires a remarkable ad campaign. Namely, one featuring a gallery of brand ambassadors of the caliber of Andy Warhol, Carla Fracci, Vivienne Westwood, Luciano Benetton, Franco Moschino (so including fashion personalities who agree to pose for another label!). Photographer Oliviero Toscani masterminded and pursued the strategy from 1980 to 1986. And while now celebrity endorsement is par for the course in advertising at the time the concept took the scene by storm. With Steven Meisel behind the lens, in the 1990s the ads spotlighted Farrah Fawcett, Sofia Coppola, Iggy Pop and Isabella Rossellini; in 2000, rather, the hot young female rapper Lil’Kim made an outstanding appearance. Iceberg is synonymous with a dynamic fashion-forward vision reflecting an American Pop Art slant (art genre of which Gilmar owners are avid collectors). This vision comes through in the wide range of products – from watches to shoes, childrenswear to homewear, all the way to exclusive mineral waters – that over the span of nearly forty years Iceberg has created thanks to a keen brand extension strategy. Originally ideated to meet changing consumer tastes and needs in the aftermath of the late 1960s sociocultural revolution, Iceberg evolved into the true force of a highly autonomous quick-response company still 100% controlled by the founding family.

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  • N°21

    N°21 is the new project of women's wear followed by Mr. Alessandro Dell'Acqua. The brand saw its beginning with the presentation of the Autumn-Winter 2010/2011 during the Milan’s Fashion Week. The philosophies of N°21 are the searching for a perfect imperfection and the mix of femininity with an eye to the world of the male wardrobe, is a sophisticated daywear while having sporty details and modern lines and innovative. Since its debut N°21 has found increasing attention from press, buyers and celebrities including Gwyneth Paltrow, Diane Kruger and Jennifer Garner.

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  • Paolo Pecora

    PAOLO PECORA MILANO is an Italian brand that has been able to impose its style in a simple and natural way. The brand's philosophy revolves around materials derived from natural products. Everything starts from the thread, always carefully analyzed and processed through traditional and specialized techniques. Of excellent quality, each yarn is chosen, weighed and cured with a maniacal attention to details. The sartorial DNA allowed to enrich the collection with a sophisticated as well as a fresh spirit, a transverse elegance involving different generations.

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  • Fausto Puglisi

    A traveller, as it is the prerogative of all islanders, prone to the cultural mismatch of the sons of a land where different influences mingled over the centuries, merging into a rugged and layered heritage, Fausto Puglisi, born in Messina, Sicily, began his career in the USA. A passion for image- making and an appreciation for the precision of tailoring, combined with the urge to prove himself despite the difficulties, took him overseas, armed only with enthusiasm and classical studies. In New York, his work was soon appreciated and photographed by renowned stylists and image-makers. He shortly entered a virtuous circle, creating costumes for celebrities such as Jennifer Lopez and Whitney Houston, and selling his collection – a bunch of iconic separates – to Maxfield store in Los Angeles after winning the interest of Sarah Stewart. Other shops followed swiftly, but the real turning point occurred elsewhere: in Italy, in 2010, when Domenico Dolce and Stefano Gabbana involved him in the innovative project Spiga 2. Having his line displayed in the Milano concept store gave momentum: a fashion house made of eroticism and energy was born. The style credo is maximalist with minimalist dryness, or rather, minimalist with a maximal tingle. The perfection of the tailoring soon attracted the media: while making clothes for real women in Milano, Fausto Puglisi became part of the global showbiz scene. He has created the costumes for Nicki Minaj and M.I.A. at Madonna's Super Bowl halftime show in 2012, for example. In the same year, he has been appointed artistic director of the maison Ungaro, debuting in Paris in March 2013. In October 2013, for the first time, his namesake collection was presented with a catwalk show in Milano. The Apollonian and the Dionysian, excess and purity meet in a graphic bacchanal in the work of Fausto Puglisi. His style combines opposing elements in a tense harmony: baroque opulence and inexorable rhythm of optical art; sex appeal and severity; heroism and stardom; shyness and boldness. Omnivorous, Puglisi chases a timeless and ageless ideal of beauty as character, fusing opposite impulses in an incisive trait. Fausto Puglisi loves hyperboles because he avoids compromises. The dry, masculine touch brings femininity to an nth, in a short- circuit in which sexual electricity does not exclude absolute aplomb. "Fashion as desire" is his message: glossy, yet visceral.

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  • Siviglia

    Siviglia is an Italian brand founded in 2006. Top-notch tailoring and the ability to create quality products make Siviglia, in every respect, an Italian design firm of the very highest standard. Siviglia is an extremely dynamic brand and, after breaking into the market, it soon developed commercially; Siviglia trousers soon became an absolute must in Italy, extremely well-known and admired. The exceptional success of its core product, trousers, allowed the company to implement a high-speed strategy of product diversification aimed at meeting the needs and requirements of its target consumers. The company’s prêt-à-porter collection, informal daywear carefully focusing on the most cutting-edge trends that has resulted in an easy-to-wear, commercial line of clothing paying careful attention to detail and fabrics. The collections are designed according to the needs of men and women who live in a sophisticated, demanding and very contemporary professional inner-city context, specifically catering to those occasions when the clothes will actually be worn. WHITE SIVIGLIA A research laboratory for trousers, which are carefully studied in terms of their fit, materials, treatment, tailoring and detailing. White Siviglia is designed with refined men and women in mind, who travel both for work and pleasure and love to dress according to the very best of traditional tailoring with a modern, cutting-edge twist.

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