ICEBERG MEN’S COLLECTION SPRING-SUMMER 2020


Going underground, going underground.
Well, let the boys all sing and let the boys all shout for tomorrow.

(London, June 8th – 2019) There is an air of positive rebellion at ICEBERG for Spring-Summer 2020 where youth tribes and cultures meet and combine in hyper colour and monochrome. Where, in the imagination of James Long, the Punks of Kings Road hang out with the Sloanes and Hoorays of Knightsbridge (the spiritual home of the original ICEBERG London store) and South Kensington Goths.

Proudly kicking-off with ICEBERG x PETER BLAKE* who’s instantly recognisable riot of pop-art graphics cover shirt and trouser full looks, mini dresses and easy knits. His seminal Babe Rainbow and Amerika artworks (a technically intricate sweater of bird’s-eye intarsia, jacquard and embroidery), hearts, rainbows and Mod target unify across clothes and accessories and are reflected in see-now-buy-now ICEBERG x Linda Farrow shades.

A boyish Rocker zipped sleeve jacket and matching bondage trousers flash and unzip to reveal the palest candy flesh pink for men and women. And, for those who prefer Bauhaus or Iggy crooning “I love your hair” in their headphones there are navy on navy sports tailoring with tonal shirts. Or black with black tracksuits and a chic, gender fluid take on fishnet comes in the form of vests and maxi skirts. Name belts, Vibram sole trainers, trouser legs, necks and ears are adorned and drip heavy with chains: Le Goth Sportif.

The high shine of a Mod “tonic” suit morphs into silver zip jackets, Bermuda shorts and bungee tied trousers. A tee shirt is bound tightly with the same integral ropes. For the ICEBERG woman Tonal Punky Flower orchids climb over chic tailoring in fluro primaries on white. Worn with crisp shirts and a matching tie she is the Mod in modern.

Colour blocked fluid maxi looks in satin, chiffon and crepes for her and Cupro wash-effect silk joggers and matching bomber in a soft turquoise for him. The Loony Tunes Drip all-over print is well, all over easy fit shirts, short shorts and sweaters. ICEBERG Bubble Writing in pink and silver or teal and mustard is a camouflage for urban warriors looking for their Promised Land.

*ICEBERG launches the first in a series of on-going collaborations under the banner: ICEBERG ART DENIM

Missoni entrusts production of MMissoni to Gilmar.


Starting with the SS2019 collection, Gilmar will become the manufacturer for MMissoni, a line which today has a turnover of € 50 million and more than 700 points of sale. According to Missoni’s press release, the decision to bring the line in-house is born from the desire to create a clear distinction of the line’s style and positioning and to implement a more effective coordination strategy for communications activities, as well as the opportunity to establish important synergies in various markets and to further develop the general product offering, specifically the introduction of a line of bags and small leather goods.
The growth drivers for this project are represented in the implementation of direct retail, the launch of an e-commerce site and the development of the wholesale channel and markets in the Far East.
Missoni has chosen Gilmar as its production partner for this project because of its solid production structure, excellent production quality and know-how in the knitwear sector.

ICEBERG FALL-WINTER 2019 COLLECTION

Pre-fall-2019
For PRE-FALL 2019 Creative Director James Long takes the ICEBERG family with him to the Italian Alps.

A blizzard of crazy puzzle graphics slice across a classic twill shirt dress paired with a mash-up fair isle knit or are seen as a silky shirt layered over an acid green fine knit roll-neck – the graphics then doubled up on a brightly printed Piumini. A punk-grunge mini kilt in tartan is inlaid with logos, tied with a studded belt and topped with the iconic ICEBERG crew. Alternatively stand out on the slopes in lustrous ICEBERG red total looks consisting of a coat, jumpers, joggers and accessories.

Apres ski is sporty yet sophisticated with sparkling sequins drifting over jacquards, jackets and 2 piece sets.

For the ICEBERG woman more adept at climbing the corporate ladder there are new tailored pieces in technical fabrics with logo go-faster stripes or stripes which cross slalom like in red and white on navy relaxed trouser shapes and fluid high split dresses. Low key black on black tailoring mixes matt with shine and optic piping.

A tone on tone bandana print patchworks tartan shirts and oversized shirt dresses or glows on a tie neck ladylike blouse worn with matching trousers. Embroidered and glossed bandana denims hang tough with shrugged on hand drawn punk-ski Mickey oversized cardigans knitted to suggest being well-loved and much worn. Jeans are high waisted, trucker jackets are borrowed from the boys but a strapless denim dress remains demure with an integral poplin shirt.

New accessories include a knitted ankle boot with mountaineer laces, nylon gaiters, a smaller ICEBERG tote in glassy leathers and a knit strap marsupial. Colours are pop culture bright: green, red, yellow and blue calmed by navy and black.

VIVETTA JOINS THE GILMAR GROUP

Logo Vivetta

starting from the F/W 2019/20 collection

Milan, 18th October – Starting from the Fall/Winter 2019/20 collection, the Gilmar Group has signed a licensing agreement with Vivetta brand for the development, production, and distribution of its ready-to-wear clothing line.
The debut will take place with the PreFall 2019 collection, followed by the main collection that will show next February during Milan Fashion Week.

Paolo Gerani, CEO of Gilmar, stated: “We are proud to begin this new relationship of international development and growth with a unique designer that has succeeded, in a very short time, in creating a brand which is highly admired by the press, buyers, international celebrities, and consumers.

This new addition further strengthens the Gilmar Group, a 100% Italian entity still run by the founding family, which, since 1959, has specialised in the production and sale of its own and licensed brands, with a different market position that ranges from luxury prêt-à-porter to “contemporary” attire.

I am very happy to have entrusted my brand to a historic group like Gilmar, the perfect partner with whom to grow commercially and explore new international markets. This synergy will open the doors to new and important future projects, which will contribute to strengthening the brand’s image,” says Vivetta Ponti, designer of Vivetta.

ICEBERG SPRING-SUMMER 2019 COLLECTION

Iceberg

(Milan, September 21st) – The area of Emilia Romagna, where ICEBERG originated and is still based, is the centre of racing. The adrenaline rush of fast cars, boats and motorbikes, becomes part of the daily lifestyle.

Creative Director James Long takes inspiration from this Italian Motor City, crashing textures and fabrics together, fusing them with ICEBERG’s renowned high-spec techniques. Skirts are a car-kit of logo print twill and lacquered sequin panels. Piped dynamic lines and zip racetrack routes spiral full looks and twist the necks of optic white poplin shirting.

The high-gloss paintwork of a black vintage 1957 Jaguar translates to epoxy mimicking sequined full looks topped with go-faster logoed stripes in enamel colours. The catalyst for the colour pallet is from the Gerani family owned vintage car collection and a motorbike selection curated by “Ruote Da Sogno. The Red of a Lancia. Silver from a Porsche and the Light Green of an Alfa Romeo.

Hand paint ICEBERG graphics in neon across ARAI crash helmets. These graphics also inform glossy, glazed bags. Logo no logo sleeves open to reveal flesh or ICEBERG fonts. Lacquer Air Diffusers become belts.

Sports Gladiator sandals and high laced boots power winners in a fast paced city where men and women dart between cars and bikes – such as the unique MV Agusta 750 America (1975) created for Giacomo Agostini the legendary Italian World Champion – crossing the finish line in formidable ICEBERG style.

Classic cars:
Lancia B24 (1955), Lancia Astura (1939), Fiat 500 (1963), Porsche 356 (1958), Alfa Romeo Giuletta Spring Speciale (1961), Jaguar (1957), Maserati (1956)

Motorbikes:
Laverda 750 (1971), Kawasaki 500 Mach II (1973), Ducati 250 Scrambler (1971), Norton Max (1957), Triumph 120 R Boneville (1970) Kawasaki HIB 500 (1972), MV Agusta 750 America (1975).

PRESS OFFICE
GM/PR Consulting
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02.87214235
iceberg@gmprconsulting.it

MILAN SHOWROOM
21, Via Sant’Andrea
20121, Milan
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cannoni@gilmar.it

PARIS SHOWROOM
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75007, Paris
cannoni@gilmar.it

LONDON FASHION SHOW | SPRING SUMMER 19

Iceberg

ICEBERG hit London with Creative Director James Long’s remix of iconic technical knits in modern casual silhouettes: an ode to the past with a vision of the future.

Pillaging the Trophy Room at ICEBERG’s head office James fuses an Italian love of F1 with Italo pop while giving it an energetic, dance meets football London attitude where the cartoon is King, the logo is Queen and everyone is part of the winning team. Deep-fried glitched graphics are a new, often hand drawn or collaged take on Peanuts, Joe Cool and tone on tone logos.

Triple printed denim looks sparkle and plastic-coated gloss knit ICEBERG logos dazzle opponents off the sports arena. Football shirts affiliate you with Milan, London or New York.

A tailored jacket made easy with snap fastenings for both men and women worn over a classic white shirt with a discreet self-colour logo woven into the fabric. Warhol flowers dance across satins and 3D knit.

High energy sports drink colours of blue, green, yellow, pink and red shout Viva Italia as the squad walk straight off the catwalk and onto The Strand, passing by Somerset House, Trafalgar Square and ending at Piccadilly in a positive act of rebellion.

STREET FASHION SHOW | INTRODUCING THE FW18 COLLECTIONS

Iceberg

Taking clues from iconic ICEBERG ad campaigns Creative Director James Long cut ‘n’ shuts knit, musical eras and key points within ICEBERG’s history to make a collection filled with attitude: “I’m fresh I don’t need to impress”.

Made in Italy but with a London spirit the ICEBERG family comes alive on the catwalk in an explosion of youthful energy and colour. Mixing fabrics, a classic parka blazes with plasticised knit logos, an overcoat exits with a new Mickey Mouse graphic while full knitted looks sparkle with sequins.

Intarsia multi logo down jackets have structured sleeves, leather is studded, double denim, jacquards and hand knit jumpers are three or more graphics sliced into the one garment.

Sneakers, sock trainers and hiking shoes with contrast laces are perfect for pounding the city scape. Stiff ICEBERG shoppers in pop colours push you through the crowds as you strut your own personal catwalk.

The public show (happening directly after the main catwalk presentation) was inspired by this idea of making the city your own. Models walk between via Sant’Andrea, via Montenapoleone, Piazza San Babila, Piazza Duomo, Piazza Castello and Piazza XXV Aprile, through all the iconic symbols of Milan dressed in ICEBERG the iconic symbol of positive rebellion.

ICE PLAY | SASSY, FRESH AND COLOURFUL AD Campaign SS 2018

Iceberg

Elodie Di Patrizi and Stefano De Martino are the faces for the new spring/summer advertising campaign for ICE PLAY.

Fashion and music.

These two artists are the ideal endorsements of a partnership that perfectly embodies the unique, decisive style of this collection.

A pop-street attitude for sportswear with strong contemporary urban inspiration.

Dynamic shots, an absolute explosion of vitality and colours an absolute explosion of vitality and colours that are the maximum expression of all this brand’s energy.

Boldly and intensely ICE PLAY

ICEBERG | VIC MENSA AND SITA ABELLAN THE STARS OF THE SS18 ADVERTISING CAMPAIGN

Iceberg

Music beats in the heart of Iceberg. The rapper Vic Mensa is the “rebel angel” and the techno-princess model Sita Abellan, set the rhythm of the new SS18 campaign.
Striking images. Once again the young American photographer Samuel Trotter shots – indoor and outdoor – a series of portraits in black & white or color.

Chicago is the new creative hub. On the background an urban landscape made of infinite highways and suspension bridges. It’s a story of cool images and street style made of knitwear, bikers, trousers, logo jackets, destroyed denim and, rainbow lurex.
James Long, creative director of the brand, perfectly translates the work of Jean-Charles de Castelbajac into a modern version, presenting a superbly stylish and eclectic collection.
The result? A luxury streetwear collection with a 100% POP spirit and a playful and colourful attitude.

ICE PLAY | THE NEW FW 2017/18 AD CAMPAIGN EASY, FRESH AND PLAYFUL

Ice Play

Elodie Di Patrizi and Stefano De Martino are the new testimonials of the new FW 2017/18 ICE PLAY AD campaign. Fashion and Art, a perfect bond that refers to the DNA of the Maison Iceberg.
A dynamic lineup and a vibrant colours palette Sporty attitude, pop art, animal prints and Pac-Man graphics create a kaleidoscopic effect.
An injection of energy and an explosion of colours for a strong, urban and contemporary sportswear.
ICE PLAY: Italian heart, POP spirit and constant creative research.