ICEBERG LAUNCHES AN INNOVATIVE ADVERTISING CAMPAIGN, INTEGRATED WITH THE SOCIAL WORLD, WITH SARAH SNYDER AND LUKA SABBAT AS BRAND AMBASSADOR AND STYLISTS.

Arthur Arbesser

December 1st 2016 – After presenting the capsule collection with prestigious New York retailer Kith by Ronnie Fieg, Iceberg follows through its project with the launch of a new communication campaign based on the concept of fearlessly creative. The revolutionary new advertising campaign for S/S 2017 will star two top models and key influencers: Sarah Snyder, model and irreverent socialite, and Luka Sabbat, famous model, digital editor and stylist.

Produced entirely in New York, the campaign sees Sarah and Luka taking an active part, not only in the creation of looks as stylists, but snapping shots as photographers of themselves. Digital cameras in hand, the models contributed to the photo shoot interacting spontaneously with each other, just as they usually do in their real and “digital” lives. This concept inspired by the era of social media, immediately goes viral thanks to posts shared on line by Sarah and Luka, during the shoot. The campaign will also include plenty of Instagram stories shared on the net, telling the story of the world of Iceberg. A new interpretation of the Iceberg soul: fearlessly creative.

JAMES LONG IS APPOINTED CREATIVE DIRECTOR OF ICEBERG MENSWEAR

James Long - Iceberg menswear

Gilmar Group announces the appointment of London based designer James Long to the position of Creative Director for the Iceberg menswear line.

Renowned for his provocative yet wearable designs, combining an eye for style with meticulous attention to detail, James has become a cornerstone of the booming London menswear scene following his runway debut for Autumn/Winter 2008.

“The sportswear aesthetic, the innovative approach to knitwear, the passion for prints and the employ of technical fabrics, make James Long the right creative director of Iceberg menswear collection, interpreting the DNA of the brand, made of handcrafting, research, knitwear, bold colours and playfulness; always respecting the Made in Italy” says Paolo Gerani, CEO of Gilmar Group.

James Long’s Autumn/Winter 2016 collection for Iceberg menswear will be revealed during Milan Fashion Week in January 2016. James will continue to show his eponymous line at London Collections: Men.

ICEBERG:  ARTHUR ARBESSER ASSUMES CREATIVE DIRECTION OF THE WOMEN’S LINE

Arthur Arbesser

Milan (Italy), June 2015 – Gilmar announces that as of the spring/summer 2016 collection Arthur Arbesser will be the new designer head of creative direction for the Iceberg womenswear line.
A 33-year-old Austrian who lives and works in Milan, Arbesser is currently one of the most interesting young talents on the Italian fashion scene.
The designer launched his signature line in 2013, promptly winning the “Who’s On Next?” award. In May 2015 he was named a finalist for the prestigious LVMH-Prize. In september 2015 his own line will make its catwalk debut during Milan Fashion Week.

“The Iceberg brand has always made a mark for cutting-edge research, the creation of new trends and the scouting of young creatives. Arthur epitomizes both the brand’s DNA and fine Italian craftsmanship, all in one” says Paolo Gerani.

“Iceberg” says Arthur Arbesser “stands for color, graphics, quality and irony, which are all characteristics I share as well. I’m honored to continue the beautiful 40 year long story of this iconic Italian brand.”

The first appointment on Arthur Arbesser’s calendar for Iceberg will be the women’s fashion show in September.

ICEBERG SS15 ADV CAMPAIGN – DOWNTOWN GALLERY

“DOWNTOWN GALLERY”

Downtown Gallery is the new advertising campaign by Iceberg: 22 Polaroids, taken by Olivier Zahm to celebrate 40 years of the brand and its history, that has always been close to the art world. The campaign stars 12 faces of Downtown New York, wearing both Spring-Summer 2015 collection and historical pieces, true works of art from the archive of the brand.

In 1974 the brand Iceberg was founded thanks to Jean-Charles de Castelbajac, the first historical designer of the brand.

Paolo Gerani, CEO of the Gilmar group, said: “Downtown Gallery is our new communication project that pays tribute to my family and to Jean-Charles de Castelbajac, art-directed by Olivier Zahm, editor in chief and founder of Purple Magazine. Olivier cleverly interpreted the historical dialogue between Iceberg and the world of culture and art, as at first Oliviero Toscani did in I Contemporanei campaigns (1980-1986) with a gallery of characters including Andy Warhol, Vivienne Westwood, Franco Moschino, Ettore Sottsass, Elio Fiorucci, and as Steven Meisel did later on in the Gente di oggi campaigns (1993 – 1996) with Farrah Fawcett, Sofia Coppola, Iggy Pop and Isabella Rossellini.”

Olivier Zahm wanted to follow up on those historical campaigns, continuing the dialogue with the creativity and art world. “We went straight to the source, Downtown New York, which originally inspired the designer and founder Jean-Charles de Castelbajac, who used to collaborate with Andy Warhol and its Factory. We therefore decided to photograph some vintage iconic pieces from the 70’s together with the new Spring-Summer 2015 collection, in order to tell the story of 40 years history of the brand through iconic faces of today’s New York” says Olivier Zahm.

Inspired by Andy Warhol’s 70s Polaroids, Zahm has used an old Mamiya Press Universal to take portraits of 12 characters, including emerging and historical icons of the world of music, art, photography and entertainment. Thus Zahm portrayed, in addition to himself, musician Donald Cumming and his partner, actress Georgia Ford, journalist and writer Glenn O’Brien, the legendary founder of Sonic Youth Kim Gordon, artist Olaf Breuning, Stella Schnabel, photographer Sandy Kim, artist Rita Ackermann, journalist Karley Sciortino, rapper and performer Mykki Blanco and painter Jeanette Hayes.

Each character has also become the star of a short video in which he or she is filmed in silence just like Andy Warhol used to do in his famous Screen Tests.

The result, “Downtown Gallery”, is a timeless campaign that best expresses the contemporary approach of the brand and its hallmark link with the world of creativity.

CREDITS

Photography: Olivier Zahm, Gianni Oprandi

Art Direction: Olivier Zahm, Gianni Oprandi

Styling: Caroline Gaimari

Video: Julien Carlier & Aurelien Heilbronn

Hair: Jimmy Paul c/o Susan Price

Make-up: Kristin Gallegos c/o The Wall Group

GILMAR PRESENTS GILMAR BOX

Virtual version of a continuously growing business, Gilmar online outlet offers a wide range of past menswear and womenswear collections of Iceberg and Ice Iceberg, in-house brands, and of N°21, Frankie Morello and Brooksfield, trademarks distributed by the group.

From high-end ready-to-wear to youth fashion lines, the wide choice of products and the quality of a careful and devoted service makes the shopping experience on Gilmar Box unique and exclusive.

Always seeking for innovation in terms of style, technology and communication, the fashion online outlet GILMAR BOX has a structure which provides a user-friendly and multi device experience and makes easier social networks sharing.

Discover Gilmar Box  http://www.gilmarbox.com/en/

2013 Dic

A traveller, as it is the prerogative of all islanders, prone to the cultural mismatch of the sons of a land where different influences mingled over the centuries, merging into a rugged and layered heritage, Fausto Puglisi, born in Messina, Sicily, began his career in the USA. A passion for image- making and an appreciation for the precision of tailoring, combined with the urge to prove himself despite the difficulties, took him overseas, armed only with enthusiasm and classical studies. In New York, his work was soon appreciated and photographed by renowned stylists and image-makers. He shortly entered a virtuous circle, creating costumes for celebrities such as Jennifer Lopez and Whitney Houston, and selling his collection – a bunch of iconic separates – to Maxfield store in Los Angeles after winning the interest of Sarah Stewart. Other shops followed swiftly, but the real turning point occurred elsewhere: in Italy, in 2010, when Domenico Dolce and Stefano Gabbana involved him in the innovative project Spiga 2.
Having his line displayed in the Milano concept store gave momentum: a fashion house made of eroticism and energy was born. The style credo is maximalist with minimalist dryness, or rather, minimalist with a maximal tingle. The perfection of the tailoring soon attracted the media: while making clothes for real women in Milano, Fausto Puglisi became part of the global showbiz scene. He has created the costumes for Nicki Minaj and M.I.A. at Madonna’s Super Bowl halftime show in 2012, for example. In the same year, he has been appointed artistic director of the maison Ungaro, debuting in Paris in March 2013. In October 2013, for the first time, his namesake collection was presented with a catwalk show in Milano.
The Apollonian and the Dionysian, excess and purity meet in a graphic bacchanal in the work of Fausto Puglisi. His style combines opposing elements in a tense harmony: baroque opulence and inexorable rhythm of optical art; sex appeal and severity; heroism and stardom; shyness and boldness. Omnivorous, Puglisi chases a timeless and ageless ideal of beauty as character, fusing opposite impulses in an incisive trait.
Fausto Puglisi loves hyperboles because he avoids compromises. The dry, masculine touch brings femininity to an nth, in a short- circuit in which sexual electricity does not exclude absolute aplomb. “Fashion as desire” is his message: glossy, yet visceral.

2013 Dic

2013

GILMAR SIGNS NEW LICENSE AGREEMENT FOR PAOLO PECORA MEN’S COLLECTION

Gilmar Group and Paolo Pecora announce an exclusive worldwide license agreement for the production and distribution of the Paolo Pecora menswear line.

The partnership marks a symbolic union between two leading names in the realm of premium knitwear, for both companies share a propensity for innovation, quality and research.
Adding to the high international profile of the project is a keen attention to marketing, merchandising and organization.

Starting with the fall/winter 2014-2015 season, the new collection will be available for sale at all Gilmar showrooms and by select agents and distributors. Also, it will make an exciting fashion debut at the January 2014 edition of the Pitti Immagine Uomo tradeshow in Florence.

“We are proud to participate in the new global launch and development of a brand that we’ve been following from close-up for some time,” says Gilmar CEO Paolo Gerani. “In particular we are impressed by the artful way it gives men’s clothing a smart contemporary twist.”
“For a brand such as ours, originally all about knits, this agreement coincides with a fresh beginning, the embarking on a new and important stage in our evolution,” comments Paolo Pecora. “Gilmar is surely one of the best in the Italian fashion industry, fully able to offer partners all the know-how, technological and otherwise, necessary for innovating production processes and heightening product quality.”

2013 Dic

2013

ICEBERG AND MANTERO SETA SIGN NEW LICENSE AGREEMENT

Iceberg and Mantero Seta have signed a license agreement entrusting to the prominent Como-based silk weaving company the exclusive production and worldwide distribution of the Iceberg women’s textile accessories lines.

The partnership will begin effectively with the Iceberg Fall/Winter 2014/2015 women’s collection.
Innovation and tradition intersect at a time of great creative impetus for Iceberg. Now the fresh energy marking the new collections will also benefit from Mantero Seta’s solid experience and outstanding product quality.

This alliance between leading names in the spheres of knits and silks, respectively, will serve to enhance the value of the all-important “Made in Italy” factor with the aim of impacting the international fashion scene and meeting the demands of emerging markets.

Mantero is a family-run company established in Como (Italy) in 1902 by Riccardo Mantero. With more than a century of history, including the succession of four generations at the helm, the famous Italian silk weaver is now a modern integrated company with a solid organizational structure.

An undisputed leader in the creation, production and distribution of fabrics and textile accessories for men and women, it places the products under license on the market through its own branch offices abroad as well as through an extensive network of sales agents and distributors.

2013 Nov

2013
Milan, 7th November 2013

N°21 LAUNCHES ITS FIRST MEN’S COLLECTION DESIGNER BY ALESSANDRO DELL’ACQUA

Produced and distributed by GILMAR, the men’s collection is the natural evolution of N°21 world with well-defined style code.

N°21 men’s collection will be composed by 21 looks those which represent the perfect male wardrobe according to Alessandro dell’Acqua.
N°21 men’s collection will follow the same distribution as covered by the women’s collections, with the initial goal of reaching the most important multi-brand stores in Europe, America, Asia, the Middle East, as well as the best e-commerce.

“I’m excited about this new project, a key step in the growth and development of my brand.” said Alessandro Dell’Acqua founder and Creative Director of N°21.