(Milan, September 21st) – The area of Emilia Romagna, where ICEBERG originated and is still based, is the centre of racing. The adrenaline rush of fast cars, boats and motorbikes, becomes part of the daily lifestyle.
Creative Director James Long takes inspiration from this Italian Motor City, crashing textures and fabrics together, fusing them with ICEBERG’s renowned high-spec techniques. Skirts are a car-kit of logo print twill and lacquered sequin panels. Piped dynamic lines and zip racetrack routes spiral full looks and twist the necks of optic white poplin shirting.
The high-gloss paintwork of a black vintage 1957 Jaguar translates to epoxy mimicking sequined full looks topped with go-faster logoed stripes in enamel colours. The catalyst for the colour pallet is from the Gerani family owned vintage car collection and a motorbike selection curated by “Ruote Da Sogno. The Red of a Lancia. Silver from a Porsche and the Light Green of an Alfa Romeo.
Hand paint ICEBERG graphics in neon across ARAI crash helmets. These graphics also inform glossy, glazed bags. Logo no logo sleeves open to reveal flesh or ICEBERG fonts. Lacquer Air Diffusers become belts.
Sports Gladiator sandals and high laced boots power winners in a fast paced city where men and women dart between cars and bikes – such as the unique MV Agusta 750 America (1975) created for Giacomo Agostini the legendary Italian World Champion – crossing the finish line in formidable ICEBERG style.
Lancia B24 (1955), Lancia Astura (1939), Fiat 500 (1963), Porsche 356 (1958), Alfa Romeo Giuletta Spring Speciale (1961), Jaguar (1957), Maserati (1956)
Laverda 750 (1971), Kawasaki 500 Mach II (1973), Ducati 250 Scrambler (1971), Norton Max (1957), Triumph 120 R Boneville (1970) Kawasaki HIB 500 (1972), MV Agusta 750 America (1975).
Via Melzi D’Eril, 29
21, Via Sant’Andrea
Hôtel de la Salle
21, Rue de l’Université