ICEBERG hit London with Creative Director James Long’s remix of iconic technical knits in modern casual silhouettes: an ode to the past with a vision of the future.
Pillaging the Trophy Room at ICEBERG’s head office James fuses an Italian love of F1 with Italo pop while giving it an energetic, dance meets football London attitude where the cartoon is King, the logo is Queen and everyone is part of the winning team. Deep-fried glitched graphics are a new, often hand drawn or collaged take on Peanuts, Joe Cool and tone on tone logos.
Triple printed denim looks sparkle and plastic-coated gloss knit ICEBERG logos dazzle opponents off the sports arena. Football shirts affiliate you with Milan, London or New York.
A tailored jacket made easy with snap fastenings for both men and women worn over a classic white shirt with a discreet self-colour logo woven into the fabric. Warhol flowers dance across satins and 3D knit.
High energy sports drink colours of blue, green, yellow, pink and red shout Viva Italia as the squad walk straight off the catwalk and onto The Strand, passing by Somerset House, Trafalgar Square and ending at Piccadilly in a positive act of rebellion.