Missoni entrusts production of MMissoni to Gilmar.


Starting with the SS2019 collection, Gilmar will become the manufacturer for MMissoni, a line which today has a turnover of € 50 million and more than 700 points of sale. According to Missoni’s press release, the decision to bring the line in-house is born from the desire to create a clear distinction of the line’s style and positioning and to implement a more effective coordination strategy for communications activities, as well as the opportunity to establish important synergies in various markets and to further develop the general product offering, specifically the introduction of a line of bags and small leather goods.
The growth drivers for this project are represented in the implementation of direct retail, the launch of an e-commerce site and the development of the wholesale channel and markets in the Far East.
Missoni has chosen Gilmar as its production partner for this project because of its solid production structure, excellent production quality and know-how in the knitwear sector.

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