(Milan, September 20 th ) – The fairy tale continues in Creative Director James Long’s celebration of women, taking inspiration from the poem Warning by Jenny Joseph . SS20 brings with it a feeling of lightness matched with a female confidence that comes from being comfortable in your own skin.
An “i” tulle print maxi dresses take our Sylph muse from sea to land, glistening like water over opalescent fish scale sequin trousers. White armed rash-guard dresses are elongate with soft pleated fin fronts or kept equally short, sporty and leggy in body con tulle again over sequin. Neon yellow luminescent accents cover white sports tailoring, the silhouette again softened by net.
Purple sequins cover single-breasted jacket and matching swim knickers or are worn with a tonal satin hoodie. A sporty synchronised swimmer dress wins the Gold.
The collection shows in the amazing location of Bagni Misteriosi, a restored pool of the Thirties in the heart of Milan. The models walk under the sound created by Siobhan Bell dj set and the live performance of British-Nigerian artists, the Queen of afro-beat, Tiwa Savage, presenting her new single “4999”.
ICEBERG grunge mermaid’s adventurous spirit plays out in a new “i ” hounds’ tooth where 2 pieces (a single breasted with narrow trousers classic suit or a Bermuda shorts an T surfer’s suit), a jacquard Lil Kim knitted swimsuit and tulles are a crash of red, pink and yellow worn with matching accessories. A classic ICEBERG cartoon sweater is nonchalantly layered.
Now almost fully submerged in the City, looks take on a tougher edge with shell pink fins on black and a black sequin swimsuit wornunder a tulle bomber. Her hair and make-up takes clues from architecture with graphics referenced from the design work of Zaha Hadid.
When I am an old woman I shall wear purple
With a red hat which doesn’t go and doesn’t suit me.
And I shall spend my pension on brandy and summer gloves
And satin sandals, and say we’ve no money for butter.
Warning by Jenny Joseph
Going underground, going underground.
Well, let the boys all sing and let the boys all shout for tomorrow.
(London, June 8th – 2019) There is an air of positive rebellion at ICEBERG for Spring-Summer 2020 where youth tribes and cultures meet and combine in hyper colour and monochrome. Where, in the imagination of James Long, the Punks of Kings Road hang out with the Sloanes and Hoorays of Knightsbridge (the spiritual home of the original ICEBERG London store) and South Kensington Goths.
Proudly kicking-off with ICEBERG x PETER BLAKE* who’s instantly recognisable riot of pop-art graphics cover shirt and trouser full looks, mini dresses and easy knits. His seminal Babe Rainbow and Amerika artworks (a technically intricate sweater of bird’s-eye intarsia, jacquard and embroidery), hearts, rainbows and Mod target unify across clothes and accessories and are reflected in see-now-buy-now ICEBERG x Linda Farrow shades.
A boyish Rocker zipped sleeve jacket and matching bondage trousers flash and unzip to reveal the palest candy flesh pink for men and women. And, for those who prefer Bauhaus or Iggy crooning “I love your hair” in their headphones there are navy on navy sports tailoring with tonal shirts. Or black with black tracksuits and a chic, gender fluid take on fishnet comes in the form of vests and maxi skirts. Name belts, Vibram sole trainers, trouser legs, necks and ears are adorned and drip heavy with chains: Le Goth Sportif.
The high shine of a Mod “tonic” suit morphs into silver zip jackets, Bermuda shorts and bungee tied trousers. A tee shirt is bound tightly with the same integral ropes. For the ICEBERG woman Tonal Punky Flower orchids climb over chic tailoring in fluro primaries on white. Worn with crisp shirts and a matching tie she is the Mod in modern.
Colour blocked fluid maxi looks in satin, chiffon and crepes for her and Cupro wash-effect silk joggers and matching bomber in a soft turquoise for him. The Loony Tunes Drip all-over print is well, all over easy fit shirts, short shorts and sweaters. ICEBERG Bubble Writing in pink and silver or teal and mustard is a camouflage for urban warriors looking for their Promised Land.
*ICEBERG launches the first in a series of on-going collaborations under the banner: ICEBERG ART DENIM
Starting with the SS2019 collection, Gilmar will become the manufacturer for MMissoni, a line which today has a turnover of € 50 million and more than 700 points of sale. According to Missoni’s press release, the decision to bring the line in-house is born from the desire to create a clear distinction of the line’s style and positioning and to implement a more effective coordination strategy for communications activities, as well as the opportunity to establish important synergies in various markets and to further develop the general product offering, specifically the introduction of a line of bags and small leather goods.
The growth drivers for this project are represented in the implementation of direct retail, the launch of an e-commerce site and the development of the wholesale channel and markets in the Far East.
Missoni has chosen Gilmar as its production partner for this project because of its solid production structure, excellent production quality and know-how in the knitwear sector.
For PRE-FALL 2019 Creative Director James Long takes the ICEBERG family with him to the Italian Alps.
A blizzard of crazy puzzle graphics slice across a classic twill shirt dress paired with a mash-up fair isle knit or are seen as a silky shirt layered over an acid green fine knit roll-neck – the graphics then doubled up on a brightly printed Piumini. A punk-grunge mini kilt in tartan is inlaid with logos, tied with a studded belt and topped with the iconic ICEBERG crew. Alternatively stand out on the slopes in lustrous ICEBERG red total looks consisting of a coat, jumpers, joggers and accessories.
Apres ski is sporty yet sophisticated with sparkling sequins drifting over jacquards, jackets and 2 piece sets.
For the ICEBERG woman more adept at climbing the corporate ladder there are new tailored pieces in technical fabrics with logo go-faster stripes or stripes which cross slalom like in red and white on navy relaxed trouser shapes and fluid high split dresses. Low key black on black tailoring mixes matt with shine and optic piping.
A tone on tone bandana print patchworks tartan shirts and oversized shirt dresses or glows on a tie neck ladylike blouse worn with matching trousers. Embroidered and glossed bandana denims hang tough with shrugged on hand drawn punk-ski Mickey oversized cardigans knitted to suggest being well-loved and much worn. Jeans are high waisted, trucker jackets are borrowed from the boys but a strapless denim dress remains demure with an integral poplin shirt.
New accessories include a knitted ankle boot with mountaineer laces, nylon gaiters, a smaller ICEBERG tote in glassy leathers and a knit strap marsupial. Colours are pop culture bright: green, red, yellow and blue calmed by navy and black.
A skyride above the Manhattan rooftops. See the Empire State Building, Rockefeller Center and Midtown skyscrapers light up. Relive US legend along the busy arteries of New York, while beams of neon light illuminate the night sky. Urban appeal and street style for ICE PLAY FW 2019.
New graphic proposals for luxury sportswear that finds strong inspiration on the streets of major international cities, expressions of decidedly diverse styles and trends.
Skinny pants, maxi shorts, knitwear, turtlenecks, hooded sweatshirts, mini dresses, puffers, parkas and faux fur jackets. Prints, fit and dynamic cuts. Mixed colours, with neon and acid green accents. Maxi logos, logoed ribbon and contrasting drawstring.
Hyper-styling and overlays. Technical and innovative fabrics for a cosmopolitan crew, cool and irreverent that attacks life with a sequence of high-vis outfits. A fluid, contemporary wardrobe, made up of fun, interchangeable, detail-rich garments.
Every day, ICE PLAY!
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starting from the F/W 2019/20 collection
Milan, 18th October – Starting from the Fall/Winter 2019/20 collection, the Gilmar Group has signed a licensing agreement with Vivetta brand for the development, production, and distribution of its ready-to-wear clothing line.
The debut will take place with the PreFall 2019 collection, followed by the main collection that will show next February during Milan Fashion Week.
Paolo Gerani, CEO of Gilmar, stated: “We are proud to begin this new relationship of international development and growth with a unique designer that has succeeded, in a very short time, in creating a brand which is highly admired by the press, buyers, international celebrities, and consumers.”
This new addition further strengthens the Gilmar Group, a 100% Italian entity still run by the founding family, which, since 1959, has specialised in the production and sale of its own and licensed brands, with a different market position that ranges from luxury prêt-à-porter to “contemporary” attire.
“I am very happy to have entrusted my brand to a historic group like Gilmar, the perfect partner with whom to grow commercially and explore new international markets. This synergy will open the doors to new and important future projects, which will contribute to strengthening the brand’s image,” says Vivetta Ponti, designer of Vivetta.