The visionary intuition of Giuliana Marchini Gerani and her husband Silvano Gerani led to the launch in 1974 of the new brand ICEBERG, under the supervision of the first Creative Director Jean-Charles de Castelbajac. ICEBERG launched a revolutionary idea introducing the new concept of sportswear deluxe. With the arrival of the talented French designer Jean-Charles de Castelbajac, the brand set the fashion world on fire with an all Knitwear Collection inspired by Pop Art. Some of testimonials, part of the ICEBERG universe during the 80’s include, Andy Worhol, Vivienne Westwood and Franco Moschino. The heritage Italian brand is now focused on logomania and its nostalgic references. Proudly directed by the British Designer, James Long, has elevated ICEBERG – famous for its knitwear – into one of the most covetable luxury sportswear brands. Recent Shows and events include the spectacular parades through the streets of Milan and London, in store exclusive events for the launch of special products, and pool parties at Coachella. Long distinctive style mixes pop influences taken from the archives and an edgy British coolness. Cartoons and logos take centre stage, statement aesthetics, sporty silhouettes, neon accents and eye-catching accessories collections. The fashion label is rooted in the contemporary urban culture and sorrounds itself with creative people linked to the music scene.
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CE PLAY is inspired by travel and by the constant research of colourful places that can generate emotions. These feelings are reflected in eclectic collections with a dynamic spirit and a sassy soul, with the right dose of glamour. ICE PLAY is wearable and suitable for any time of the day. A playful contemporary sportswear concept that plays with simple silhouettes and refined details.
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The brand is launched in February 2010 during Fall Winter 2010-2011 Milan Fashion Week. The collections bring together the knowledge, awareness and newfound freedom of Alessandro Dell’Acqua. N°21 offers a modern and feminine wardrobe with tricks and details brought from the male wardrobe. The mix of feminine and masculine shapes and fabrics represents one of stylistic codes of the brand. The designer focuses his energies on a new approach, real and meaningful, mixing his great knowledge of knitwear and product for a modern proposal of a new Pret-a-porter.
Paolo Pecora, founded in 2006 in Milan by the designer and entrepreneur Paolo Pecora, is a clothing company focused on Menswear and Kidswear, moreover a Knitwear specialist. In recent years, the second generation of family led by Filippo and Carolina Pecora, as Menswear and Kidswear Creative Directors, is redefining new and unexpected creative and stylistic connections. The philosophy of the brand is a vision of authentic and direct fashion, which returns an entirely Italian approach to life in its collections: positive, young and fresh.
Paolo Pecora’s mission is an idea of luxury accessible through well-made products designed to be used and loved for a long time. “Everything starts from the thread” is one of the family mottos, in fact the jersey is the starting point of the collection, a solid base of products that is found in many variations. This material, for which Paolo Pecora is known throughout the world, is declined in different colors, finishes and techniques for each season, thanks to a great work of research and experimentation. The possibility of redefining the perception of this material, which is renewed while remaining classic and up-to-date at the same time, allows the brand to address to different age groups, customers and markets.
PAOLO PERCORA MILANO
Inspired by her love of animals, especially cats, happy memories, and stories from her childhood, Vivetta channels the charm of vintage toys, antiques, and tapestries into poetic collections with a surrealist twist. Her creations are moving ideas that reference designers from a range of artistic disciplines: from Italian legend Gio Ponti and Fornasetti, to the art Deco works of Erté, illustrations by Luigi Serani, Slim’s photographs and Pablo Picasso masterpieces. Vivetta’s dreamlike designs move to the sounds of Marianne Faithful and Conan Mockasin, Catherine Deneuve and the Nouvelle Vague.
Experimental animation movies from the 1960’s and 70’s and references to creative minds of Norman McLaren, René Joidin, Co Hoedeman, Caroline Leaf, Yuri Norstein, Hermina Tyrlova, Jan Svankmaier,and Jiri Trnka are all sprinkled throughout Vivetta’s work. From romanticism to irony, Vivetta’s multi-faceted universe weaves together a range of themes, presenting Made in Italy craftsmanship through unflinchingly modern codes. Nostalgic references are fused with contemporary shapes and preppy silhouettes to create collections that are fresh and full of whimsy. From cuffs to collars, hand and face details are embroidered throughout, forming an integral part of the brand’s design DNA. Other key details include shoes, bags, jewellery, hats, and pin brooch.