ICEBERG KNITWEAR UTOPIA
Rarefied atmospheres, calm nuances, soft textures are the main ingredients of the new Iceberg Knitwear Utopia Capsule Collection. The brand thus celebrates its heritage by offering a wide range of knitted garments in natural colours. The mood of the collection blends the Italian manufacturing tradition with the need to rethink daily life. Maxi cardigans, enveloping coats, fluffy pullovers and comfortable sweatshirts give life to an exclusive luxury loungewear able to combine coolness and relaxation.
“I thought of a complete wardrobe, made up of clothes that adapt themselves to every moment of the day, from morning to night. Garments designed for a contemporary detail oriented, immersed in a different, less chaotic reality. The usual pop colours by ICEBERG are smoothed in favour of an essential palette, to escape from reality and to dive into a parallel universe knitted on the skin “ – explains creative director James Long.
This capsule is inspired by the fall/winter 2020 collection, unfortunately set aside with the outbreak of the Covid-19 pandemic. This is where the new 100% knitwear project comes to life, as a stylistic reaction to the new current everyday life.
Unveiled during the latest digital edition of Milano Moda Donna, ICEBERG Knitwear Utopia contains the cornerstones of the ICEBERG world, from logomania to graphic patterns reinvented in a soft key, an invitation to review the agenda in favour of a harmony marked by more silences and less noise. The presentation video emphasizes the new intentions by placing the models in the centre of regular environments with symmetrical lines. The sets follow the variation of the colour palette that winds from white light gradually crossed by grey shades up to deep black at night. The images and the sound more and more emphasize the stillness of spaces suspended between utopia and reality, just like Giorgio De Chirico’s famous metaphysical squares.