Gilmar Group and Paolo Pecora announce an exclusive worldwide license agreement for the production and distribution of the Paolo Pecora menswear line.
The partnership marks a symbolic union between two leading names in the realm of premium knitwear, for both companies share a propensity for innovation, quality and research.
Adding to the high international profile of the project is a keen attention to marketing, merchandising and organization.
Starting with the fall/winter 2014-2015 season, the new collection will be available for sale at all Gilmar showrooms and by select agents and distributors. Also, it will make an exciting fashion debut at the January 2014 edition of the Pitti Immagine Uomo tradeshow in Florence.
“We are proud to participate in the new global launch and development of a brand that we’ve been following from close-up for some time,” says Gilmar CEO Paolo Gerani. “In particular we are impressed by the artful way it gives men’s clothing a smart contemporary twist.”
“For a brand such as ours, originally all about knits, this agreement coincides with a fresh beginning, the embarking on a new and important stage in our evolution,” comments Paolo Pecora. “Gilmar is surely one of the best in the Italian fashion industry, fully able to offer partners all the know-how, technological and otherwise, necessary for innovating production processes and heightening product quality.”