The smell of salt, sand between your fingers, wind ruffling your hair and the hypnotic sound of the waves. Ice Play’s Spring-Summer 2021 collection encapsulates all the iconic features of beach holidays. Set off to find yourself among timeless natural elements. Escape from everyday life, dive into a reality enlivened by new stimuli, exciting adventures and contagious laughter. An endless beach bustling with surf enthusiasts and experienced divers searching for marine wonders beneath the water. The brand’s identity is naturally attuned to coastal landscapes. Street influences are combined with sportswear in a crescendo of ocean references. A dive into Ice Play’s vibrant world of colours, patterns and graphic designs with an unmistakable street inspiration.
The women’s collection is a blaze of fluorescent contrasts that bring to mind the world of corals and the curved shapes of fish. Jellyfish float on all-over prints, fish star in details that include ruffles, flounces, feathers and large iridescent sequins. The contours enhance the figure through contrasting stitching and seams. The logo is revisited thanks to new versions, including the new IPY graphic version. The materials used include crepe de chine and iridescent nylon along with terry-effect soft fleece made in reverse. The T-shirts are decorated with creatures from the depths, especially multicoloured jellyfish. The luminous seabed conveys a sense of movement, perfectly reflecting the water’s constant dynamism. The colour scheme expresses Ice Play’s ‘forever young’ philosophy: fluorescent tones and pastel shades, graphic black and white, swimming pool blues and the blue of the sea. Legs are complemented by new mini skirts, mini dresses and shorts. Large zips and drawstrings ensure a custom fit. The collection’s bags reflect its guidelines, perfectly complementing the outfits.
The menswear echoes the vibrancy of the womenswear, drawing from an eclectic range of colours; fluorescent orange alternates with natural and sandy colours reminiscent of shells, blue is combined with neon yellow and there are abundant black & white graphic contrasts. The underwater world is revived through tie-dye washes and marine prints, clearly inspired by streetwear, for sweatshirts, jackets, shirts and essential beachwear. The logo is lightened by its vertical design and, as in the women’s collection, the new IPY interpretation appears on jackets, contrasting zips and patterns. The sportswear garments feature colour contrasts, linear graphic designs and technical heat-welded seams. Zips open up to reveal colourful interiors, while rubberized zip pulls are an unexpected decorative element.
Ice Play continues to stress its green commitment, as evidenced by the Denim Save the Water garments with a new tag. Zero Cotton garments are composed of 50% lyocell fibre and natural fibre derived from wood, saving the water required for cotton production. The nylon used for the outerwear is 100% recycled.
The spring-summer 2021 collection is completed by a special collaboration with ACBC, an emerging brand that makes modular footwear with uppers that can be detached using a simple zip. The capsule consists of two models, one more basic and the other focused on the depths of the sea, the common thread that unites the whole season. The plastic used is recycled from bottles recovered from the oceans, while the packaging includes the use of a mesh bag.