(Milan, January 15th 2020) – From the vivid pink tailoring to the energy of grunge and punk the new ICEBERG pre-fall 2020 collection is a perfect fusion of different inspirations and influences, effortlessly mixed by Creative Director James Long to create the perfect balance of opposite.
New volumes and shapes – especially on sleeves – redefine the femminine attitude of the ICEBERG woman, able to mix military silhouettes with blue satin skirt; over down-jackets with dresses, a pink suit with a bucket hat in a new sophisticated way.
Black, forest green and pink are the main colors of the collection; while all over prints add new vibes to suits, and down jackets creating something unexpected.
The knitwear identity of ICEBERG is very strong in the collection with some of the most iconic character from Loonely Tunes like Tweety and Duffy Duck taking a modern vibe in a reflective blue degradé and forest green. All the characters are re-schetcked starting from the original drawings. The cartoon jumpers are matched with an army parka or with a blue skirts. Also a sherling jacquard coat releveal abstract cartoons in blue degradé, while prints and the ICEBERG logo become trippy on a knit dress or on a flower suit.
Informal tailoring meets luxury sportswear with ruching details while men’s reference are reinterpretated in a femminine way.
For the second chapter the ICEBERG Art Collection, a “capsule” into the pre-fall 2020 collection Long choose to reinterpretate the iconic artwork of the British artist Eddie Peake.
Following the layer by layer painting technique Peake, ICEBERG knitwear become real pieces of art melting the Italian craftsmanship with the lettering and bold and vivid colors of the artist.
The Rave! Rave! Rave! jumper is the unmissable piece, as the logo knitted dress with ICEBERG logo rewritten with the iconic “scotch” lettering of Peake.
The artpieces were mixed by Long in a new way with the encoragement of Peake, in a real four-hands work to create something new and unexpected.