
THE ICEBERG WOMAN FINDS INDIVIDUALITY OF SPIRIT IN SS 2023
Speaking to the dynamism of the individual, the Iceberg SPRING SUMMER 2023 woman is a
NEWS
Italy is a remarkable country where certain stories seem to sum up an entire age, capturing in a nutshell the energy and courage of a glorious creativity, calling attention to a unique talent for invention and all the magic of an enterprising spirit. They are extraordinary stories that unfold quite normally, day by day. Giuliana Marchini, age 15, lived in the town of Cattolica where her father Luigi had set up a small transport company after many years of hard work and sacrifice. Times were difficult in Italy back in the 1950s, people did without. And the family of this curious and lively girl who had clear ideas about the future could not afford to pay for her education. She’d learn a trade she thought. She’d follow the example of her neighbor and become a knitter, using lovely yarns to craft sweaters with her hands on a machine.
Getting the hang of the technique proved easy, but what about turning it into a way to fulfill her biggest dream, that of achieving economic independence with a career and a livelihood of her own? According to Italian tradition, she asked for help from her folks. Luigi Marchini, who knew how to evaluate both a business project and his daughter’s ambitions, did not hesitate to guarantee a loan from the Credito Romagnolo bank so she could buy a knitting machine.
A STARTUP COMPANY
The newly acquired device – the first of many – ended up in the living room at home. Then other girls came along to give her a hand, for the work had evolved into a neverending job, from six a.m. to midnight, knitting the items and then washing them (in the family clothes-washer, naturally).
Once word got around about the young knitter who made sweaters to measure, she found herself with a long list of customers. Soon she also began receiving orders from fancy clothing shops, among others Chic Parisien in Rimini. Thanks to rave reviews on the part of satisfied customers, Giuliana embarked on her entrepreneurial path. She extended her distribution network into the Romagna and Emilia areas of Italy, then with the aid of sales representatives into other regions of the country too. At that point she felt compelled to make a real quality leap and put together a sample collection. In other words, rather than creating custom pullovers for individual clients, she had to start manufacturing and delivering items on a vast scale. The imaginative hometown knitter became a businesswoman. A small one perhaps, yet as she had always dreamed a businesswoman.
Speaking to the dynamism of the individual, the Iceberg SPRING SUMMER 2023 woman is a
On a quest for new heroes and icons, the ICEBERG SPRING SUMMER 2023 mens collection is an exploration of
The ICE PLAY Spring/Summer 2023 collection is a refreshing cocktail that’s impossible to resist. The
The infectious beat of the 1980s meets the brilliance of ICE PLAY. The Italian brand
Ushering in an unwritten era of possibilities, the Iceberg FALL WINTER 2022-2023 mens and womens
The Autumn/Winter 2022-23 collection by ICE PLAY is a plunge into the Italian wonderland of
Ushering in an unwritten era of possibilities, the Iceberg FALL WINTER 2022-2023 mens and womens
ICEBERG launches the second chapter of the collaboration with Kailand O. Morris. The new
You can practically see the iconic Brigitte Bardot as she returns from a boat trip
New York’s 1980s pop art and street culture invades the eastern beaches of Italy for
Italian ready-to-wear label, ICEBERG has tapped artist Kailand O. Morris, son of music legend Stevie
ICEBERG KNITWEAR UTOPIA Rarefied atmospheres, calm nuances, soft textures are the main ingredients of the
Abba glamour meets the kaleidoscopic colours of the Cortina ski slopes. ICE PLAY’s 2021-22 autumn/winter
ICE PLAY knows no limits. The contemporary brand by Gilmar has just signed an important
The smell of salt, sand between your fingers, wind ruffling your hair and the hypnotic
Whether he is cruising the savannas of Botswana on a jeep or lounging beside the
«I like to be a free spirit. Some don’t like that, but that’s the way
THE FUTURE OF STREEWEAR IS NOW Ice Play’s latest imaginary journey moves through space to
(Milan, January 15th 2020) – From the vivid pink tailoring to the energy of grunge
It takes courage to enjoy itThe hardcore and the gentleBig time sensuality (Bjork) ceberg presents
WHEN STREETWEAR MEETS THE FASCINATION OF THE GREAT OUTDOOR I maxi-abiti “i” in tulle stampato
(Milan, September 20 th ) – The fairy tale continues in Creative Director James Long’s
Going underground, going underground.Well, let the boys all sing and let the boys all shout
Starting with the SS2019 collection, Gilmar will become the manufacturer for MMissoni, a line which
For PRE-FALL 2019 Creative Director James Long takes the ICEBERG family with him to the
A skyride above the Manhattan rooftops. See the Empire State Building, Rockefeller Center and Midtown
Milan, 18th October – Starting from the Fall/Winter 2019/20 collection, the Gilmar Group has signed
(Milan, September 21st) –The area of Emilia Romagna, where ICEBERG originated and is still based, is
ICEBERG hit London with Creative Director James Long’s remix of iconic technical knits in modern
Taking clues from iconic ICEBERG ad campaigns Creative Director James Long cut ‘n’ shuts knit,
Elodie Di Patrizi and Stefano De Martino are the faces for the new spring/summer advertising
Music beats in the heart of Iceberg. The rapper Vic Mensa is the “rebel angel”
Elodie Di Patrizi and Stefano De Martino are the new testimonials of the new FW 2017/18 ICE PLAY AD campaign.
December 1st 2016 – After presenting the capsule collection with prestigious New York retailer Kith
Meet the Models! Charlie Kennedy, Ewa Wladymiruk, Henry Kitcher, Jena Goldsack, and Rio Allison are
Gilmar Group announces the appointment of London based designer James Long to the position of
Milan (Italy), June 2015 – Gilmar announces that as of the spring/summer 2016 collection Arthur
“DOWNTOWN GALLERY” Downtown Gallery is the new advertising campaign by Iceberg: 22 Polaroids, taken by
Virtual version of a continuously growing business, Gilmar online outlet offers a wide range of
A traveller, as it is the prerogative of all islanders, prone to the cultural mismatch
Gilmar Group and Paolo Pecora announce an exclusive worldwide license agreement for the production and
Iceberg and Mantero Seta have signed a license agreement entrusting to the prominent Como-based silk
Milan, 7th November 2013 Produced and distributed by GILMAR, the men’s collection is the natural
Milan, 20 September 2013 The year 2014 has every prospect of being a hallmark one
Milan, 23 June 2013 Gilmar appoints Federico Curradi Creative Director of Iceberg menswear, starting from
Iceberg, a Gilmar Group house brand, will begin launching Breaking the Ice – Iceberg by
Yet the Gilmar story also involves the discovery of new young talents and the manufacturing
Always moving forward, they later drew upon the spirit and strategy behind the main line
The process also included a series of new buildings, starting with a two-story family villa/workshop
Born in 1974, Iceberg became a byword for a dynamic fashion-forward vision with a fresh
In 1964 in Cattolica, in via Mancini, the first single-brand store with the Boutique Luciano
It was 1959 when the Gilmar company was entered in the register of artisan companies:
GILMAR DIVISIONE INDUSTRIA S.P.A. – VIA MALPASSO 723/725 – 47842 S.GIOVANNI IN MARIGNANO (RN) ITALY – VAT NUMBER IT03225310402