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ICE PLAY MAIN S/S 2023

December 2022

The ICE PLAY Spring/Summer 2023 collection is a refreshing cocktail that’s impossible to resist. The brand’s thirst for freedom and creative flair inject unrivalled vitality into these items designed for those who strut their stuff down city streets, in the park, along sun-drenched sands. Punchy colours, casualwear references and the juxtaposition of prints and logos are just some of the brand’s distinctive hallmarks. Tailored accents and informal clothing are mixed together, ensuring a stylistic balance that appeals to both loyal customers and the young members of Gen Z.

Photographic prints in sorbet colours feature on shirt dresses, blazers, trousers and mini dresses. Iconic locations of the Riviera Romagnola mingle with flowered fields and neon life-vests; the ICE PLAY image is enhanced with snapshots of seaside resorts, idyllic countryside and contrast lettering. Cropped shirts with press studs are teamed with laidback baggy pants with drawstring waist. Seduction and practicality join forces: the ribbed polo and round-neck sweatshirt are essential pieces to wear with knit mini skirts, jeans and Bermudas. The sharp lines of the clothing are softened by vibrant colours, from mint to mandarin. Pastel shades contrast with metal finishes, ideal for fun-filled nights out. Logomania takes over asymmetrical swimwear, shirts, maxi dresses and bra tops. Velcro-strap sandals and tone-on-tone sneakers are the focus for feet. ICE PLAY is investing more than ever in women’s accessories, creating shoppers, shoulder bags and small drawstring bucket bags, all in line with the collection themes.

The men’s collection has an urban flavour with a formal twist, as seen on the striped shirts worn over flawless slim-fit trousers. The key shade is navy blue: as perfect for tailored looks as it is for the sweatshirt and relaxed-fit trousers. The hoodie and shorts form the essential outfit for daywear, while after sunset solid-colour jackets with press studs are teamed with bowling shirts, the cult piece for summer 2023. Natural shades of sand and marsh green encapsulate a minimal twist that extends to the sportier pieces. Highlighter yellow appeals to TikTokers, while the sportswear segment opts for optical white. ICE PLAY speeds ahead with activewear: sweatshirts and tees are teamed with sneakers and coordinating accessories, often decorated with new takes on the house logo. ICE PLAY beachwear takes you from races along the shore and dips in the water, to drinks under the beach umbrella. It doesn’t matter if it’s sweet or salty, just as long as your world is easy-going and positive-thinking.

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