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ICE PLAY SPRING-SUMMER 2020

September 2019

WHEN STREETWEAR MEETS THE FASCINATION OF THE GREAT OUTDOOR

I maxi-abiti “i” in tulle stampato vestono le sirene di ICEBERG, portandole sulla terraferma, mentre l’acqua del mare continua a luccicare sopra le scaglie opalescenti dei pantaloni rivestiti di paillettes.

The style evolution of Ice Play brings the brand towards the discovery of natural landscape. The city wanderer of the SS 2020 collection looks at a new scenario, the Sahara with its sinuous dunes, intense and brilliant colours of the sunsets but also soft and sandy hues that bring a luxurious feel to casualwear.

The distinctive urban appeal of Ice Play and sporty items are mixed with more sophisticated pieces such as a more contemporary wrap skirt, neon accents and logo tape details brighten up easy-to-wear chinos. The silhouettes are soft and clean like those of the dunes and the graphics portrays the intensity of the wild landscape. The natural colours of desert also meet the cold hues of the oceans and the of sky creating an airy and fresh contrast.

Vacation-ready pieces include a pair of stripes fringed shorts, exotic python printed shirts, 90’s inspired sweaters with grunge feel. Safari style logoed shirts, lightweight bicolor jackets and trousers with technical details refresh transitional Spring looks.

A sporty couture with a playful touch characterized by 3 key elements – colour, wild nature references and vibrant styles perfect for the youngest cosmopolitan crews.

Enjoy ICE PLAY!

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