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ICEBERG | VIC MENSA AND SITA ABELLAN ARE THE PROTAGONISTS OF THE SS18 ADV CAMPAIGN

February 2018

Music beats at the heart of Iceberg. The rapper Vic Mensa – in the “rebel angel” version – and the techno princess model Sita Abellan dictate the pace of the new SS 18 campaign. A mix of portraits taken indoors and outdoors signed once again by the very young American photographer Samuel Trotter. A reportage constructed with close-ups that alternate color and black and white shots.

A story that lives against the backdrop of Chicago, between endless streets and suspension bridges. Cool and street-style images, including knitwear, trousers, biker jackets and logoed jackets, destroyed denim and rainbow lurex. James Long, creative director of the brand, perfectly translates the work of Jean -Charles de Castelbajac into a contemporary key, presenting a super collection stylish and eclectic. The result? A collection with a cosmopolitan aesthetic, luxury streetwear - 100% colorful and playful POP.

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