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September 2020

Whether he is cruising the savannas of Botswana on a jeep or lounging beside the pool at his home on the Italian Riviera, the Iceberg Spring Summer 2021 man focuses on self-care and discovery this season. “This collection is about optimism and coming together, in an uncertain age,” says ICEBERG Creative Director James Long, who divided the mens wear lineup into three core sections: off duty Logo No Logo, Extreme Sports and Sport Safari.

And while unprecedented times have forced the Iceberg man to take it easy, his daring spirit is expressed through an innovative juxtaposition between tech and natural fabrics – dyed nylon, viscose and cotton knits. Classic styles are deconstructed with weather-proof anoraks emblazoned with exaggerated pockets, utilitarian safari vests built into t-shirts and oversized parkas are outfitted with rugged, military accents such as durable buckles and a variety of utility pockets.

Striking a sentimental chord, Long revived Iceberg’s cherished “Vernice Fresca” print detailed with elements of Michelangelo’s “Creation of Adam,” the fresco that adorns the ceiling of the Sistine Chapel. Contemporized and revamped with a pop wet paint effect and a holiday palette of sky blue, red and white, the fabric was crafted into two-set shorts and collared shirt ensembles, as well as cotton- knit pullovers, all splashed with the celestial joining of God’s heavenly outstretched fingertip to Adam’s mortal one.

“Amid uncertain times, we really put forth a team effort, in which the entire creative staff was focused on interpreting who the Iceberg man is, in a modern age,” Long comments. “We really wanted to evoke the atmosphere of the Italian Riviera where Iceberg was founded and my own London roots.” Iceberg honed in on its expertise in the world of luxury sports wear unfurling an array punctuated with technical quirks like inside-out linings and intricate, 3D intarsias woven into white cotton sweaters.

Whether he’s off-roading on a sandy dune or speeding at 100 knots on the open ocean, the Iceberg man remains true to his proclivity for underground, risk- taking style. This is demonstrated through ripped, knitwear accents, tri-color motocross jumpsuits and tech pullovers revealing a new reinterpretation of punk sport. Pop culture references to Mickey Mouse are deconstructed onto sweatshirts and shorts — a tribute to Iceberg’s flair for incorporating kitch details into Italian luxury sports wear, whilst affording the Iceberg man a jovial reprieve in the midst of rapidly-evolving times.

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