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ICEBERG SHOW FW22 HITS THE STREET

February 2022

Ushering in an unwritten era of possibilities, the Iceberg FALL WINTER 2022-2023 mens and womens collections will unfold in an unprecedented “guerrilla” format this season.

Starting today, wild posters emblazoned with ensembles from the seasons’ lookbooks will appear in an impromptu fashion throughout the cities of Milan, New York, Berlin and Paris, thus connecting the public with the digital world of ICEBERG.

“It’s all about forming a digital connection to the Iceberg world. I wanted the posters to feel like the catwalk was on the streets of these cities,” reflects ICEBERG Creative Director James Long.

Styled by Marc Goehring, the collection departs from Long’s vision of “travelling without moving and being present and visible without being physically there”, as he continues to evolve his idea of Italian chill. Long also re-writes traditional dress codes through outerwear that transcends a multitude of snow-season occasions.

A co-ed season of firsts, the new futuristic I-heel and logo is unfurled within the women’s collection that is, overall, inspired by innovative cyberpunk-lit spaces, club culture, dystopian ensembles and materials like black leather.

Draped in monochrome variations of white and black, the ICEBERG woman is once again recognisable for her elevated, ready-for-action style. Whether she is lunching on the Alpine slopes or checking out the latest night club, luxury sportswear is at the core of her winter look.

This season, utilitarian jumpsuits, leotards, bra tops and sporty nylons serve as starting point for her wardrobe. Killer stiletto, knee-high boots and leather culottes in the snow? Yes, please.

The Iceberg man compliments her, coming to the fore as an intrepid explorateur, whose survivalist combat total looks,  textured moon boots and multi-compartment backpacks prepare him for a season of the unexpected.

The upbeat club vibe weaves throughout and is conveyed through a pop palate of electric blue, intense sunlight yellows, juxtaposed by the warmth of milky creams, earthy nudes and camouflage.  An Italian sartorial flair is interpreted through blazers, wool overcoats and head-to-toe knits, while a Dolce Vita twist makes its way onto the runway via genderless cable knit knits for women, sartorial oversized blazers and contemporary chic handbags amped up with stark edges and exaggerated chains.

Iceberg’s tradition for luxury sportswear evolves further, as Long illustrates his affinity for the world of baseball with knit trim baseball caps and jackets inspired by team sport uniforms that convey an effortless sense of Italian male elegance with a hint of fine, hand-crafted tailoring.

Kitsch details and cartoon characters once again inject a dose of youthful positivity amid changing times. Emblazoned onto tees and sweatshirts, Popeye with his legendary biceps emerges as the iconic “hero” of Fall Winter 2022-2023.

“It’s all about movement whilst in a stationary place and the colours of a moving heart, being aboard a ship permanently travelling to a unknown destination,” Long comments.

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