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BRANDS THAT SET TRENDS

January 1974

Iceberg was born in 1974: pure trend, dynamism, a pop spirit that reflects the American pop art of which the Geranis are collectors. In these almost 40 years of life, Iceberg has built a world around itself, which has expanded and diversified thanks to a careful brand extension strategy: from watches to footwear, from childrenswear to homewear to beverages. Designed to respond to changes in taste in a society that had been revolutionized since '68, Iceberg became the strong point of a company which, still today completely in the hands of the founding family, has speed of reaction and great autonomy of choice. Silvano Gerani is the incumbent president. Paolo, as CEO, at the operational helm. Giuliana and Patrizia are active on the board of directors and where corporate creativity develops.

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