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STREET FASHION SHOW | SS18 COLLECTIONS

March 2018

Iceberg presents the FW 2018/19 men's and women's collections in a single street fashion show also open to the public. A more immediate and contemporary way to speak to the next generation and to that whole world street which is part of the Iceberg universe.

The collection all Made in Italy, whose inspiration comes directly from the historic archives of the brand “since 1974”, reinterpreted with an all-London twist, it will parade through the streets of the city with the aim of honoring it. James Long, Creative Director of Iceberg, stages his super colorful urban carpet between via Sant'Andrea and Piazza XXV Aprile, passing through the symbolic places of Milan: via Montenapoleone, Via Gesù, Piazza San Babila, Piazza Duomo, Piazza Castello. Single stop, by invitation, in the historic spaces of The Salumaio di Montenapoleone and a parterre of protagonists from the world of music, journalists and influencers. An unconventional event that literally brings fashion among the people and into the heart of the city.

In the collection, the Iceberg DNA lives again in an explosion of energy and colors, in the mix&match of fabrics, in the asymmetric cuts, in the vintage patches and in the punk graphics, where the historic logo reigns supreme.

A collection with a strong contemporary and urban flavour. Glossy knitwear, down jackets with inlays and sleeves with ergonomic cuts. Leather, rainbow lurex knitwear and jacquard. Kaleidoscopic collages of key pieces for an eclectic look dedicated to one crew with a strong personality.

Sneakers, scuba shoes and sports-inspired footwear with contrasting laces. Rigid shopping bags in vitamin colours. The homage to the cartoon world on Mickey Mouse's 90th birthday is unmissable.

A fashion parade that will cross the Quadrilatero: a tribute to Milan and luxury sportswear, – comments James Long – In this collection there is the whole ICEBERG world. Knitwear, the brand's heritage, will be the absolute protagonist of the next FW. Precious knitwear with a very high fashion content, studied down to the smallest detail to guarantee absolute comfort.

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