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October 2018

Starting from the A/W 2019/20 season

Milan, 15 October – The Gilmar Group, starting from the Autumn/Winter 2019/20 season, has signed a licensing agreement with the Vivetta brand for the development, production and distribution of ready to wear and accessories.

The debut will take place with the A/W 2019 pre-collection, followed by the main which will show next February with a show included in the Milan Fashion Week calendar.

Paolo Gerani, CEO of Gilmar, stated: “We are proud to begin this new relationship of international development and growth with a designer of great personality, who was able, in a very short time, to create a brand much appreciated by the press, buyers, international celebrities and end customers”.

This new entry further strengthens the Gilmar Group, a company entirely with Italian capital and in the hands of the founding family, which since 1959 has specialized in the production and marketing of proprietary and licensed brands, with a different market positioning from the prêt-à-porter of luxury to "contemporary".

I am very happy to have chosen to rely on a historic group like Gilmar, the ideal partner for commercial growth and to explore new international markets. This synergy will open the doors to new and important future projects, which will help consolidate the brand's image” says Vivetta Ponti designer of Vivetta.

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