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50 Years of ICEBERG
Project type
Publication
Date
April 2023
The book "ICEBERG 1974-2024 Rewind-Fast Forward," published by La Nave di Teseo, celebrates the fiftieth anniversary of the ICEBERG brand. Structured like a scrapbook, the volume is divided by decades and traces the history of the brand from its beginnings to the present day. It includes insights into the work of creative directors Jean Charles de Castelbajac and James Long, and a collection of the most iconic advertising campaigns, created by world-renowned photographers such as Oliviero Toscani and Steven Meisel.
ICEBERG was pioneering in Italian prêt-à-porter, thanks to the vision of the Gerani family, who identified and nurtured talents like Anna Sui and Marc Jacobs. The book, curated by Angelo Flaccavento and designed by Luca Stoppini, offers a detailed chronology of the brand, enriched with images and essays that explore the stylistic evolution of ICEBERG and the role of the Romagna district in the success of Made in Italy.
In summary, "ICEBERG 1974-2024 Rewind-Fast Forward" is a work that invites reflection on the history and innovation of the brand, offering a visual and informative journey through five decades of fashion.







